Your every move is being tracked. If you did not recognize it, get accustomed to it.    

If you’re on the Web, and have not jacked your privacy preferences up , your clicks, taps and enjoys are feeding databases which funnel to the marketing engine that supports Web services that are free.  

They probably know how old you’re, where you live and have a pretty good idea of your interests.  

If you don’t enjoy this, there is one alternative. Unplug. Or battle back and adjust your settings. However, good luck.    

So yes, we are being monitored on the street too.  

The TV snooping sounds spooky at first, but I don’t have a significant difficulty with it. For decades that the Nielsen company has been trying to quantify what we watch, to mixed results based on broadcasters that have complained about under-reported audiences for ages. Before we began to buy everything on the internet, credit cards and big box retailers were tracking purchases in the register, the best way to provide you bargains on goods.

Like Internet browsers, Smart TVs just make the observation of our customs more exact. According to Consumer Reports, the top five TV sets sold in the U.S. — Samsung, LG, Sony, Vizio and TCL brand Roku — now have monitoring features built into the collections, and many can track your Internet streaming as well as whatever you watch on broadcast and DVD. Users who balk about being monitored need to make certain to opt from the settings, something many consumers don’t bother with.

Should you have the Roku streaming player, which connects to TVs to flow online entertainment, and monitoring disturbs you, you will want to go in and alter your settings there as well.  

A solution that is much better. Learn take another look and to deal with life in 2018. Because we’re not going back to analog anytime soon.  

In other tech news this week: 

This week’s Talking Tech podcasts

The 5 memory hogging programs. We choose the distance and run down .  

HomePod preview. Bret Kinsella, the publisher   of the Voicebot.ai website, which tracks connected speakers, joins Discussing Tech for a preview of Apple’s brand new HomePod.  

A turnaround.

After several quarters of bad results since going public in March, 2017, Snap, Inc., the parent firm of the Snapchat app, eventually reported strong results. Here’s our analysis.  

Buyer beware — Smart TVs vulnerable. We weigh in on how Smart TV’s could be hacked, on the bombshell Consumer Reports bit.  

Bad are the hacks?   Lee Neikirk, an editor with Reviewed.com, a sister unit of USA TODAY, joins Talking Tech to answer listener concerns, in the wake of the Consumer Reports piece.  

Get Blindsided by Gordon Ramsay on Alexa.

A brand new “skill,” to get Amazon Echo speakers features that the star cook doing nothing more than spewing audio insults. We preview the soundbites and wonder just how many times consumers might reach with this waste of time.  

Finally, your clip of this week. Ten minutes of miracle as we test the newest DJI Mavic Air drone on the sands of Redondo Beach, California, also observe it apparently soar all of the way to outer space. Or, that’s how it appeared, using the “Asteroid” shooting mode of the drone.